In a digital world where inboxes overflow and algorithms decide visibility, attention has become the rarest currency in marketing. In this episode of Markigy: The Science of Marketing Strategy, Leanne Dow-Weimer sits down with Jessica Zall, Chief Marketing Officer at Burford Capital, to unpack what it truly means to earn that attention — and why every marketer should treat it like a privilege, not an entitlement.
“When people give us their time and attention, it’s a privilege — and our responsibility to make it worthwhile.”
— Jessica Zall, CMO, Burford Capital
Jessica brings two decades of experience leading marketing in high-stakes, complex B2B environments — from fintech to capital markets — and she knows that real growth comes from alignment, not just automation. Marketing, she argues, isn’t just a top-of-funnel activity or a lead machine; it’s a strategic partner woven through every stage of the customer lifecycle, from awareness to renewal.
Together, Leanne and Jessica explore:
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How to bridge silos between marketing, sales, and customer success
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Why culture and internal communication drive customer trust
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The long game of marketing transformation — and why patience matters
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How AI can amplify efficiency without replacing empathy
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Why great CMOs are also change agents and educators
As Jessica puts it, marketing today is as much about internal enablement as it is about external storytelling. Whether it’s running internal “Burford TV” updates or orchestrating sales alignment meetings, her leadership philosophy centers on transparency, education, and trust — the real levers of sustainable growth.
For marketers navigating long sales cycles or managing transformation fatigue, this conversation is a reminder: marketing is a marathon, not a sprint. The future belongs to those who can blend data-driven strategy with human connection — and who see attention not as a commodity, but as a commitment.
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🎧 Listen to the full episode here and explore how you can use these strategies to bring together your marketing strategy